A global event is a significant occurrence that has wide-reaching impacts across countries and cultures, often shaping international relations, economies, and social movements. They can range from wars and economic crises to natural disasters or major political changes that reshape national borders and governments. These events can also reshape societal values and issues that resonate beyond the origin country such as art, music, and literature.
Over the course of a single day, global events can send shockwaves through industries, destabilising supply chains, inflating costs, and wiping billions off balance sheets. The best way to survive the next shockwave is to have access to early warnings that can help businesses identify and mitigate risks.
For centuries globalisation provided the optimum conditions for the spread of epidemics (subsequently creating global pandemic events such as the Plague, influenza, and more recently COVID-19). Globalisation has also created the optimum conditions for the proliferation of global events including climate change, natural disasters and other forms of global disruption.
Today, the world is more interconnected than ever before. Technological advances enable us to share information in real-time, which can have an immediate impact on international markets. It has also changed the nature of global events, enabling them to become platforms that are increasingly interactive with visitors through their content and scenography. For example, augmented reality allows visitors to interact with the scenography of pavilions at EXPOs and festivals or in stadiums through virtual interaction systems that enable them to assess the performance of athletes in real time.
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