Corporate news is a type of business journalism that tracks, records, and reports on current events related to the commercial aspects of businesses. It covers the processes, impacts, and consequences of business and disseminates this information through all types of media. Corporate news can be written by journalists, or it may come directly from the company itself (via press releases or 8k filings).
When writing corporate news, journalists must be careful not to inject their own personal opinion. Instead, they should let the subjects of the story speak for themselves. This can be done by interviewing the subject or obtaining a direct quote to use in the article. Additionally, it is important to use AP style when reporting corporate news so readers can easily understand the article.
Most corporate media outlets target affluent, well-educated audiences and advertisers. As such, they usually take a conservative political view in order to appeal to this audience. They also often present a tabloid aesthetic, encourage antagonism and outrage, and find charismatic personalities to deliver the news.
Despite claims of objectivity, it is easy to see the influence of corporate ownership on the media. By adding up the column inches and broadcast minutes devoted to a particular viewpoint, it becomes clear that corporate media promotes a pro-war, pro-corporate point of view. As such, the best way to get unbiased news is to avoid corporate media and support journalistic ventures that are not owned by major corporations.
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